Ariens is a Wisconsin company that has been family-owned since its origin in 1933. Ariens specializes in lawn maintenance and snow removal products but the company is also part of a larger group of brands that incorporates Gravely™ commercial equipment and Stens parts supply. Ariens lawn maintenance products include all sizes and models, from 21-inch walk -behind models to large Zoom zero turn riding mowers. Ariens prides itself on new technology, not only concerning lawn mowers, but also regarding its web presence. In 2003, Ariens unveiled the Website Dealer Program, an online tool that makes it easy for dealers to build sites and incorporate Ariens' web content. In 2004, Ariens opened a company museum, with a representation of the full history of Ariens equipment, including two-wheel tractors, early snow blowers and lawnmowers as well as commercial tractors, mowers and tillers.